Marshall, the iconic amplifier brand has sponsored Hawkr, a pioneering new merch platform which brings the live gig merchandise buying experience firmly into the 21st century.

 

Despite all the dramatic changes technology has brought to music industry, the process of buying and selling merchandise at shows can at times be a costly, inefficient and expensive process, particularly for artists. Hawkr however, puts the whole experience in your pocket, creating a flexible, accessible solution that removes risk for artists and puts the power of merch back in their hands.

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Marshall, made famous from their legendary amps, supports music in all its forms. As a brand they support musicians to create, record, produce and promote their music. As part of their pledge to support grassroots music now and in the future, Marshall offers iconic music equipment, a state-of-the-art studio, a ground-breaking live agency and its very own record label. As such, sponsoring Hawkr is a natural evolution that offers its roster of artists another fantastic tool to promote music and diversify revenue streams.

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The platform, which has no upfront costs or subscriptions, is the first to offer artists a complete merch solution, tailored for live, that enables artists to take advantage of print-on-demand.

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Hawkr enables artist to design, promote and sell their merch to fans, without the need for pre-ordering upfront stock. Once orders are placed by fans, Hawkr prints and ships merch direct to fans homes on an order-by-order basis.    

Without the burden of logistics, exacerbated by COVID and Brexit complications, artists are free to create memorable moments by releasing timed or unique product lines for each show, creating a special and intimate experience for fans, who can simply order through the Hawkr fan app.

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Hawkr’s CEO Jamie Monson said, ‘Hawkr tackles an area of the music industry that has yet to experience any meaningful digital transformation. We want to help artists use merch to create an experience for their fans, more akin to ltd edition fashion drops and capsule collections that are seen elsewhere. Marshall’s ‘artist first approach’ feels like a completely natural fit, and we are thrilled to have their support and work with their talented roster of exciting artists.’

 

Marshall’s CEO, Alex Coombes stated ‘Supporting artists has always been of importance to Marshall. That’s why when Hawkr shared their plans to reinvent the relationship between merchandise, live music and ultimately artists and their fans, it felt like the perfect match for us. Not only will Hawkr help artists, but it’s also tackling waste and the impact the music industry has on the environment.’

 

Hawkr have created campaigns for the likes of Roger Taylor’s ‘Taylored of London’ brand to celebrate Freddie Mercury’s annual birthday gig, Get Cape, Wear Cape, Fly, James Walsh (Starsailor), as well Marshall artists Gen and the Degenerates and TRUNC.